Recognized worldwide as one of the most influential thinkers in strategy and innovation, Vijay Govindarajan has dedicated his career to helping organizations anticipate the future. A professor at the Tuck School of Business at Dartmouth College, author of books such as Reverse Innovation and The Three Box Solution, and advisor to global companies like FedEx, Sony, Boeing, and Coca-Cola, his work has defined how companies should adapt to the technological and economic changes of recent decades.
His most recent publication, Fusion Strategy, marks a new turning point: the thesis that the next great business transformation will come from the fusion between the physical and digital worlds.
Vijay Govindarajan will be the keynote guest at XTRATEGIA 2025, an event in which Pharu Analytics will play an active role by sharing its vision on the convergence of strategy, data, and artificial intelligence, in its role as the analytics lab of SYM, the event’s organizer.
From the Industrial Era to the Fusion Era
According to Govindarajan, about 25% of the global economy was born under digital logic: companies such as Google, Amazon, and Tesla built models where data, artificial intelligence, and continuous learning are at the core of the business. But the real challenge lies in the other 75% — traditional organizations that must integrate the physical and digital realms to remain competitive.
In this transition, strategy is not only about adopting new technologies, but about redesigning the way companies create, capture, and deliver value. In this context, analytics and AI cease to be tools and instead become the new foundations of competitive advantage.
Fusion Strategy: A Framework for the Present
Fusion Strategy argues that business value no longer comes solely from physical products, but from “fusion systems” — solutions where sensors, real-time data, and artificial intelligence enable a deep understanding of the true performance of each product, service, or process.
Within this framework, AI does not replace strategic thinking — it amplifies it. It allows decisions to be made with greater precision, helps anticipate scenarios, and enables the design of dynamic strategies that evolve alongside their environment.
The Role of Pharu Analytics in This New Vision
At Pharu Analytics, we work under the same conviction: the business strategy of the future is built with data and purpose. Our vision is to apply artificial intelligence and advanced analytics with strategic intent. We start from business objectives to design solutions that turn data into measurable decisions and real impact — helping organizations merge their digital capabilities with strategic judgment, amplifying the value behind every decision.
On November 13, XTRATEGIA 2025 will take place — the leading event on strategy and innovation organized by SYM, featuring Pharu Analytics and the distinguished global thinker Vijay Govindarajan. It will be an opportunity to continue driving the conversation that connects strategic thinking with artificial intelligence, and business design with advanced analytics.
🕓 Time: 9:00 a.m.
📍 Location: Jardines de El Mercurio, Av. Santa María 5542, Vitacura
🔗 More information: www.eventosym.cl
Because the future is not predicted with data — it is built with strategy.
